Martin in Action
Video Explainers
Welcome to the Video Explainer Series with Martin
Whether you're new to negotiation or looking to sharpen your procurement and cost reduction skills, these bite-sized videos are packed with practical insights. From busting common negotiation myths to calculating the true ROI of training, Martin shares proven strategies to help you work smarter, save money, and negotiate with confidence.
Negotiation Myth-Busting
For some people, negotiation is a mysterious “dark art” that is so frightening it makes them petrified to actually try it out!
Watch Martin bust some of the most common negotiation myths in this video.
Top 10 Negotiation Tips
Watch Martin explain THE top 10 negotiation tips – the nuggets of wisdom that will send you on a path to success.
Including; the importance of building rapport, which party should make the first offer, and never making a concession without getting something in return.
Calculating The ROI Of A Training Course
In this video, Martin demonstrates the “ROI Calculator” on his website, where the tangible benefits to your business of undertaking training, are compelling. It’s GOT to be worthwhile!
Martin & Chris Croft talk Cost Reduction
Watch Chris Croft and Martin cover a raft of cost reduction and Procurement topics: where to look for savings, how to make sustainable savings without compromising quality, the cost of poor employee retention, who to involve in your cost reduction projects, and more…
Cost Reduction
Cost reduction is a powerful catalyst to increase profitability.
Find out the tools and techniques that you’ll learn from Martin on his Cost Reduction Fundamentals course.
Negotiation Principles - The Bargaining Zone
Is a deal possible? In a snippet from his Negotiation course, Martin explains the principles of the bargaining zone, and how to react when the seller’s opening offer is unsatisfactory.