The leader’s guide to ethical persuasion and influence
My 5-step framework to hear 'yes' more often.
So you want to be more persuasive?
You’re in the right place
Most persuasion fails before anybody opens their mouth. People walk into a meeting clutching logic, hope, and a slide deck, and then wonder why the other person suddenly wants to ‘revisit this in Q4’ (a.k.a. never). This guide fixes that.
Not by giving you clever lines, persuasion ‘tricks’, or the energy of a Labrador greeting guests over Christmas. But by helping you slow things down just enough to influence ethically, clearly, and with far less resistance.
What this guide is (and isn’t)
Let’s be clear upfront. This guide is not:
- A script
- A set of manipulative tactics
- A way to push people into decisions they’re uncomfortable with
- Sorcery
And it’s definitely not about saying the ‘right words’ and hoping for the best.
What it is:
- A practical thinking framework
- A way to pressure-test your message before the conversation
- A safeguard against accidental pushiness
- A tool to help people move forward for the right reasons
If you lead people, budgets, suppliers, or clients, this earns its keep.
Who this guide is for?
This guide is designed for leaders who influence decisions for a living. People who:
- Need buy-in, not just compliance
- Have responsibility for delivering meaningful outcomes
- Want to influence while building trust and strengthening relationships
- Want their conversations to result in tangible action
If you’ve ever walked out of a meeting thinking ‘Well, that nose-dived quickly’, this is for you.
How to use it
Use the guide when:
- The stakes are high
- You’re about to have an important conversation
- Buy-in feels harder than it should
- You need commitment, not polite nodding
It takes minutes to run through. And it often saves hours of follow-up.
It’s ready for you. Download it today
If ethical persuasion matters to you, and you want a clear, practical framework to support it, you can download my Ethical Persuasion Checklist below.
No hype, awkward scripts, or pressure. Just a smarter way to influence, better outcomes, and fewer ‘circling back’ emails.
