Persuasion training
“People simply like to have reasons for what they do.” – Robert Cialdini
Make your persuasion skills principled, not pushy
Whether you’re leading a team, managing clients, pitching ideas or navigating tough conversations, the ability to ethically influence others is one of the most powerful tools you can have.
The problem? Most people rely on instinct—not structure—and that’s where persuasion falls flat.
That’s where I come in. I take the science of persuasion (thanks to Dr Robert Cialdini) and turn it into practical tools your team can actually use— in conversations, negotiations and everyday business decisions.
This isn’t about charm or pressure. It’s about clear, confident communication that moves people— without manipulation, exaggeration or waffle.
Training in persuasion
Persuasion and Influencing One-Day Course
Practical, high-energy training that shows your team how to apply Cialdini’s 7 principles of persuasion in real conversations. Learn how to tailor your message, build trust faster, and get to ‘yes’ more often — without feeling pushy or inauthentic.
Cialdini Certified Ethical Influence Practitioner
A globally recognised online course from the Cialdini Institute. Learn directly from Dr Cialdini himself— and, if you want to take it further, add live coaching with me to help you put the principles into practice in your business.
The Science of Ethical Influence – Cialdini Keynote
This punchy 1–2 hour keynote brings the psychology of persuasion to life— with practical examples, real-world relevance, and tips your team can use straight away. A smart way to introduce ethical influence across your business or event.
Cialdini Ethical Influence Application Workshop
An in-person, interactive workshop where your team applies the 7 principles of persuasion to real business challenges. Walk away with a practical action plan and the tools to influence more effectively— immediately.
What my customers say
Martin provides practical tools and delivers content that is user friendly. His knowledge is
exceptional and combined with such great personal skills, it is such a pleasure to work with him. Highly recommend Martin if you are looking to upskill and increase your effectiveness.
Julie Smith – JCS Global Partners
Martin’s negotiation skills training met my brief perfectly. His insightful content and focus on practical application of the learning, kept the whole team engaged throughout the day.
Procurement Head of Category, Costa Coffee
Appreciated the collaboration between Adjust Consulting and you Martin. Your enthusiasm and expertise not only made it insightful but also showed how much fun procurement can be and how we can support and drive business in making impact for each Euro (or Pound) spent!
Wiebe Van Der Weerd – Partner, Adjust Consulting BV
Martin is passionate about what he does, has a clear understanding of his subject matter and is a great communicator. He is personable and makes sure all delegates get involved. His training is interactive, enjoyable and thought provoking, with relevant application to day to day business.
Kirran Saimbi – Scrivens Opticians and Hearing Care
What an engaging and insightful session that gave us so many ideas to negotiate in both our professional and personal lives! Thank you Martin, I will never agree to ‘Split the difference’ again!
Jo Milner – Student & Industry Engagement Coordinator Bournemouth University
Very engaging and clearly passionate. Very human and it was good trying to put some of the tools into context with our own business which helped make it relevant!
Phil Birch – Head of Supply Chain, Curaleaf International
Martin has not only given my team the tools and techniques to improve their Procurement capability, but he’s also given them the confidence they needed to engage more effectively with the business AND suppliers. His training is very practical and we’re already seeing great results, such as reduced costs, reduced supplier risk and better decision-making. The fact that he’s “been there and done it” sets him apart. I strongly recommend Martin.
Malcolm Timmins – Purchasing Director, JCB
I really enjoyed this session. The suggestions Martin gave were super helpful, I can use those immediately in my daily life. I was so impressed by the session design and engagements.
His interactions with us, Q&A, and breakout room practice made this training so fun. I highly recommend Martin.
Xiadi W – Medical Entomologist
Influence’ was truly inspiring and incredibly thought-provoking! Martin’s engaging delivery not only captivated our Procurement team but left us already brainstorming applications on the insightful content. I strongly recommend this course to those seeking a profound understanding of influence. Thank you Martin for the invaluable insights – it was a pleasure learning from you.
Eduardo Chrispim – Head of Procurement Excellence, BAT
Martin recently gave my team two superb training sessions on ethical influence. What we learnt will help us win new clients. Really good.
Chris Ridgway – Head of Business Space Lease advisory, Colliers International
Thank you Martin for a great training course and awesome day! It was a great pleasure to listen and learn from you – very inspirational and perfectly pitched. The team had a lot of fun and we will definitely put your tips and techniques to good use in upcoming negotiations!
Justin Haak – Group Vice President & Managing Director, Birkenstock Global Logistics
Martin gave some of our fundraising volunteers an inspiring and thought provoking session on the principles of ethical influence. We gained a valuable, science backed understanding of people’s motivations, the ways they make decisions, how small changes in presentation can radically change the outcome and practical knowledge of how to apply these insights in real world situations.
David Richmond-Coggan – Chairman, Christchurch and Bournemouth RNLI Fundraising Branch
How ethical influence gives you the edge
More buy-in. Less resistance.
Help your team get their ideas across more effectively— and move people to action more often.
Better conversations that drive better decisions
Whether it’s a client pitch, a team meeting or a stakeholder update, influence skills help your message land and stick.
Tools that build trust and credibility
The principles your team will learn aren’t tricks or tactics— they’re science-backed approaches that build stronger relationships and better outcomes.
Real-world application from day one
This isn’t theory for theory’s sake. It’s practical, proven, and ready to use in your business conversations straight away.
Stop hoping for a ‘yes’
If your team needs to win more buy-in, navigate tricky conversations, or get their ideas across with more confidence — let’s talk. I’ll bring the science, structure and energy to help them influence ethically, communicate more clearly, and get better results from every conversation.