Ethical Persuasion
"Persuasion is based on science. It can be taught and learnt” – Dr Robert Cialdini
Make your persuasion skills principled, not pushy
Whether you’re leading a team, managing clients, pitching ideas or navigating tough conversations, the ability to ethically influence others is one of the most powerful tools you can have.
The problem? Most people rely on instinct—not structure—and that’s where persuasion falls flat.
That’s where I come in. I take the science of persuasion (thanks to Dr Robert Cialdini) and turn it into practical tools your team can actually use— in conversations, negotiations and everyday business decisions.
This isn’t about charm or pressure. It’s about clear, confident communication that moves people— without manipulation, exaggeration or waffle.
Training in persuasion
Persuasion and Influencing One-Day Course
Practical, high-energy training that shows your team how to apply Cialdini’s 7 principles of persuasion in real conversations. Learn how to tailor your message, build trust faster, and get to ‘yes’ more often — without feeling pushy or inauthentic.
Cialdini Certified Ethical Influence Practitioner
A globally recognised online course from the Cialdini Institute. Learn directly from Dr Cialdini himself— and, if you want to take it further, add live coaching with me to help you put the principles into practice in your business.
The Science of Ethical Influence – Cialdini Keynote
This punchy 1–2 hour keynote brings the psychology of persuasion to life— with practical examples, real-world relevance, and tips your team can use straight away. A smart way to introduce ethical influence across your business or event.
Cialdini Ethical Influence Application Workshop
An in-person, interactive workshop where your team applies the 7 principles of persuasion to real business challenges. Walk away with a practical action plan and the tools to influence more effectively— immediately.
What my customers say
It will positively change how you interact with clients and colleagues on a daily basis, and help you achieve the outcomes you’ve aspired to and potentially struggled with in the past. I would genuinely recommend this course.
Client Director, Carter Jonas
this will change the way you think and talk!
Regional Procurement Business Manager, UK, BAT
As an introvert/listener (green) person, I felt confident that I could still be me and get to influence/persuade others.
Regional Procurement Business Manager, Malaysia, BAT
Very informative and critical to success in our roles. The training was both practical and fun. It was kinda like watching the movie Titanic, you never realized how long the movie actually was.
Regional Procurement Business Manager, USA, BAT
Really engaging well informed application of the theory of persuasion and influencing with an actions for how to apply it in work setting.
Senior Procurement Manager, Costa Coffee
Excellent course which teaches both the theory and the practical applications.
Category Manager, Procurement, Costa Coffe
How ethical influence gives you the edge
More buy-in. Less resistance.
Help your team get their ideas across more effectively— and move people to action more often.
Better conversations that drive better decisions
Whether it’s a client pitch, a team meeting or a stakeholder update, influence skills help your message land and stick.
Tools that build trust and credibility
The principles your team will learn aren’t tricks or tactics— they’re science-backed approaches that build stronger relationships and better outcomes.
Real-world application from day one
This isn’t theory for theory’s sake. It’s practical, proven, and ready to use in your business conversations straight away.
Stop hoping for a ‘yes’
If your team needs to win more buy-in, navigate tricky conversations, or get their ideas across with more confidence — let’s talk. I’ll bring the science, structure and energy to help them influence ethically, communicate more clearly, and get better results from every conversation.