Persuasion
& Influencing

Influence people more effectively— without being pushy.

Learn how to influence with clarity, confidence and integrity

Whether you’re leading a team, selling an idea, or navigating high-stakes conversations, knowing how to ethically influence others is one of the most valuable skills you can have.

This training gives you a clear, practical approach to persuasion— based on Dr Robert Cialdini’s 7 principles of influence. You’ll learn how to tailor your message, read the room, and communicate in a way that truly connects— without pressure tactics or exaggerated claims.

It’s practical. It’s energising. And it’s designed to give your team real-world tools they’ll use long after the session ends.

What’s covered?

Why influence matters — and how it works in real life
The difference between persuasion and manipulation
How people actually make decisions (spoiler: it’s not rational logic)
Cialdini’s 7 universal principles of persuasion
The 4 personality types — Analytical, Controller, Enthusiast, Amiable
Tailoring your message to different personality types
The power of listening, questioning and understanding
How to build trust and likeability (without being fake)
Making people feel heard and important
Two practical objection-handling techniques
Proposing solutions that resonate
Asking for what you want — confidently and clearly
Bringing it all together — persuasion in action

Is this training right for you?

This course is ideal for:

Managers and leaders (or those wanting to step into those roles)
Sales, marketing, HR and client-facing professionals
Anyone who has to persuade or influence others as part of their role
Teams who want to improve how they communicate and connect
Professionals who understand the basics and want to sharpen their skills

Whether you’re new to influence or want to refine your approach, this course gives you the tools to do it better.

From the Cialdini Institute, to your team

This isn’t second-hand theory— I’m a Founding Member of the Cialdini Institute and a Certified Ethical Influence Coach, trained directly by Dr Robert Cialdini, the global expert on persuasion. Beyond being a founding member, I’ve also written a book on influence, titled ‘How to Hear “Yes” More Often’!

So when I train your team, you’re getting more than just great content— you’re getting insight that’s grounded in science, delivered by someone who knows how to make it stick in the real world. Every session combines credibility with practical, high-energy delivery.

Delivery options

In-person workshop

1-day interactive session, delivered on-site or offsite

Live virtual sessions

4 x live, online training modules via Zoom or MS Teams

Always included

Tailored content

Customised to your team’s experience, challenges and sourcing priorities

Follow up options

Optional refreshers and results reviews to keep the learning embedded

What my customers say

Martin provides practical tools and delivers content that is user friendly. His knowledge is
exceptional and combined with such great personal skills, it is such a pleasure to work with him. Highly recommend Martin if you are looking to upskill and increase your effectiveness.

Julie Smith – JCS Global Partners

Martin’s negotiation skills training met my brief perfectly. His insightful content and focus on practical application of the learning, kept the whole team engaged throughout the day.

Procurement Head of Category, Costa Coffee

Appreciated the collaboration between Adjust Consulting and you Martin. Your enthusiasm and expertise not only made it insightful but also showed how much fun procurement can be and how we can support and drive business in making impact for each Euro (or Pound) spent!

Wiebe Van Der Weerd – Partner, Adjust Consulting BV

Martin is passionate about what he does, has a clear understanding of his subject matter and is a great communicator. He is personable and makes sure all delegates get involved. His training is interactive, enjoyable and thought provoking, with relevant application to day to day business.

Kirran Saimbi – Scrivens Opticians and Hearing Care

What an engaging and insightful session that gave us so many ideas to negotiate in both our professional and personal lives! Thank you Martin, I will never agree to ‘Split the difference’ again!

Jo Milner – Student & Industry Engagement Coordinator Bournemouth University

Very engaging and clearly passionate. Very human and it was good trying to put some of the tools into context with our own business which helped make it relevant!

Phil Birch – Head of Supply Chain, Curaleaf International

Martin has not only given my team the tools and techniques to improve their Procurement capability, but he’s also given them the confidence they needed to engage more effectively with the business AND suppliers. His training is very practical and we’re already seeing great results, such as reduced costs, reduced supplier risk and better decision-making. The fact that he’s “been there and done it” sets him apart. I strongly recommend Martin.

Malcolm Timmins – Purchasing Director, JCB

I really enjoyed this session. The suggestions Martin gave were super helpful, I can use those immediately in my daily life. I was so impressed by the session design and engagements.
His interactions with us, Q&A, and breakout room practice made this training so fun. I highly recommend Martin.

Xiadi W – Medical Entomologist

Inﬂuence’ was truly inspiring and incredibly thought-provoking! Martin’s engaging delivery not only captivated our Procurement team but left us already brainstorming applications on the insightful content. I strongly recommend this course to those seeking a profound understanding of inﬂuence. Thank you Martin for the invaluable insights – it was a pleasure learning from you.

Eduardo Chrispim – Head of Procurement Excellence, BAT

Martin recently gave my team two superb training sessions on ethical inﬂuence. What we learnt will help us win new clients. Really good.

Chris Ridgway – Head of Business Space Lease advisory, Colliers International

Thank you Martin for a great training course and awesome day! It was a great pleasure to listen and learn from you – very inspirational and perfectly pitched. The team had a lot of fun and we will deﬁnitely put your tips and techniques to good use in upcoming negotiations!

Justin Haak – Group Vice President & Managing Director, Birkenstock Global Logistics

Martin gave some of our fundraising volunteers an inspiring and thought provoking session on the principles of ethical inﬂuence. We gained a valuable, science backed understanding of people’s motivations, the ways they make decisions, how small changes in presentation can radically change the outcome and practical knowledge of how to apply these insights in real world situations.

David Richmond-Coggan – Chairman, Christchurch and Bournemouth RNLI Fundraising Branch

Book Persuasion & Influencing for your team

If your team needs to influence more confidently, communicate with clarity, or simply get more traction in conversations that matter— let’s talk. I’ll bring the tools, structure and energy to help them do it better.