A clear and concise statement of what you offer

Connect with your customers challenges and frustrations​

As humans we can get so stuck in our own problems, that we can’t see the solution right in front of our face. That’s why we need to connect with the challenges and frustrations our ideal customer is facing BEFORE we jump into detail about how you can help them. Many people resist starting here because it can feel negative, but humans rarely take action without some negative emotion to motivate us. Want to keep things light? Use questions, and let the reader use their imagination to fill in the gaps.