Negotiation training

Smarter conversations. Better outcomes. Less value left on the table.

Negotiation isn’t just a skill, it’s a performance driver

Every conversation is a chance to protect margin, build relationships, or influence outcomes— but too often, value gets lost because people simply don’t have the structure, strategy, or confidence to negotiate well.

This training changes that.

Whether your team is just starting out or looking to sharpen advanced techniques, I’ll give them the tools, frameworks and mindset to negotiate smarter, trade better, and walk away with more value— every time.

Level up your negotiation skills

Foundations

Build confidence. Learn the structure. Start negotiating better.

A practical, hands-on introduction to negotiation. Your team will learn a proven 5-step process, gain real-world techniques, and walk away knowing how to handle conversations that count.

What’s covered:

Why negotiation matters— and what you’re losing without it
The 5-step process: Prepare, Discuss, Offer, Bargain, Close
Practical tools and templates to apply immediately
Common negotiation myths and how to overcome them
Sources of power and how to use them effectively
Listening, questioning, and offer pitching techniques
Trading strategies that protect margin
Sharp negotiation practice to lock it in

Who it’s for:

Procurement and sales teams looking for a structured approach
Professionals new to negotiation
Anyone who wants better results from high-stakes conversations

How it’s delivered:

1-day in-person workshop

Another option:

4 x live online sessions via Zoom or MS Teams

Intensive

Everything in Foundation— plus sharper tools, deeper application, and a faster delivery format.

This high-impact version builds on the Foundation course, condensing key techniques into a tighter format. Ideal as a refresher, pre-deal prep, or capability boost for experienced teams.

What’s covered:

Everything in the Foundation course
Advanced offer structuring, bargaining and trading techniques
Dealing with tactics and pressure
Sharpened practice scenarios to embed skills faster

Who it’s for:

Experienced practitioners needing a practical, time-efficient refresh
Teams preparing for a high-value negotiation
Busy professionals who want focused, results-driven training

How it’s delivered:

1-day in-person workshop

Another option:

2–4 x live online sessions, adapted to your schedule

Advanced

Everything in Foundation— plus high-level strategy, behavioural insight, and real-world mastery.

Designed for seasoned professionals, this course dives deeper into negotiation psychology, complex deal dynamics, and elite-level planning. It’s built for commercial teams who want to take negotiation from good to exceptional.

What’s covered:

Everything in the Foundation course
Strategic planning and stakeholder alignment
Behavioural tactics and how to respond under pressure
Advanced value trading and deal-shaping tools
Complex scenario-based roleplay
Templates and frameworks to use in real deals

Who it’s for:

Senior procurement and sales professionals
Commercial leads and experienced deal owners
Teams handling high-stakes negotiations and complex relationships

How it’s delivered:

2-day in-person workshop

Another option:

4–8 x live online sessions, adjusted to team needs and experience level

Includes full workbooks, custom scenarios and optional post-training implementation support

What my customers say

Martin provides practical tools and delivers content that is user friendly. His knowledge is
exceptional and combined with such great personal skills, it is such a pleasure to work with him. Highly recommend Martin if you are looking to upskill and increase your effectiveness.

Julie Smith – JCS Global Partners

Martin’s negotiation skills training met my brief perfectly. His insightful content and focus on practical application of the learning, kept the whole team engaged throughout the day.

Procurement Head of Category, Costa Coffee

Appreciated the collaboration between Adjust Consulting and you Martin. Your enthusiasm and expertise not only made it insightful but also showed how much fun procurement can be and how we can support and drive business in making impact for each Euro (or Pound) spent!

Wiebe Van Der Weerd – Partner, Adjust Consulting BV

Martin is passionate about what he does, has a clear understanding of his subject matter and is a great communicator. He is personable and makes sure all delegates get involved. His training is interactive, enjoyable and thought provoking, with relevant application to day to day business.

Kirran Saimbi – Scrivens Opticians and Hearing Care

What an engaging and insightful session that gave us so many ideas to negotiate in both our professional and personal lives! Thank you Martin, I will never agree to ‘Split the difference’ again!

Jo Milner – Student & Industry Engagement Coordinator Bournemouth University

Very engaging and clearly passionate. Very human and it was good trying to put some of the tools into context with our own business which helped make it relevant!

Phil Birch – Head of Supply Chain, Curaleaf International

Martin has not only given my team the tools and techniques to improve their Procurement capability, but he’s also given them the confidence they needed to engage more effectively with the business AND suppliers. His training is very practical and we’re already seeing great results, such as reduced costs, reduced supplier risk and better decision-making. The fact that he’s “been there and done it” sets him apart. I strongly recommend Martin.

Malcolm Timmins – Purchasing Director, JCB

I really enjoyed this session. The suggestions Martin gave were super helpful, I can use those immediately in my daily life. I was so impressed by the session design and engagements.
His interactions with us, Q&A, and breakout room practice made this training so fun. I highly recommend Martin.

Xiadi W – Medical Entomologist

Inﬂuence’ was truly inspiring and incredibly thought-provoking! Martin’s engaging delivery not only captivated our Procurement team but left us already brainstorming applications on the insightful content. I strongly recommend this course to those seeking a profound understanding of inﬂuence. Thank you Martin for the invaluable insights – it was a pleasure learning from you.

Eduardo Chrispim – Head of Procurement Excellence, BAT

Martin recently gave my team two superb training sessions on ethical inﬂuence. What we learnt will help us win new clients. Really good.

Chris Ridgway – Head of Business Space Lease advisory, Colliers International

Thank you Martin for a great training course and awesome day! It was a great pleasure to listen and learn from you – very inspirational and perfectly pitched. The team had a lot of fun and we will deﬁnitely put your tips and techniques to good use in upcoming negotiations!

Justin Haak – Group Vice President & Managing Director, Birkenstock Global Logistics

Martin gave some of our fundraising volunteers an inspiring and thought provoking session on the principles of ethical inﬂuence. We gained a valuable, science backed understanding of people’s motivations, the ways they make decisions, how small changes in presentation can radically change the outcome and practical knowledge of how to apply these insights in real world situations.

David Richmond-Coggan – Chairman, Christchurch and Bournemouth RNLI Fundraising Branch

The power of negotiation

Stronger outcomes from every conversation

Structure and confidence lead to better results— whether you’re negotiating price, scope, timelines or outcomes. Your team will know what to say, when to say it, and how to hold their ground.

Fewer giveaways, more control

Learn how to trade smart, protect margin, and say no without burning bridges. It’s not about playing hardball— it’s about knowing your value and negotiating around it.

Commercial thinking that adds real impact

This training helps your team think beyond surface-level tactics and focus on what really matters: protecting value, influencing outcomes, and delivering better commercial results.

Tools and tactics built for real-world negotiation

Everything is grounded in experience— not academic theory. Your team walks away with practical tools, frameworks and planning templates they’ll actually use in real deals.

Let’s sharpen your team’s negotiation skills

If your team’s still relying on instinct, it’s time to give them something better. With the right tools, structure and support, they’ll stop leaving value on the table— and start leading conversations with clarity and confidence.

Let’s talk about what better negotiation could look like in your business.