From influence theory to real-world results
Knowing Cialdini’s 7 principles of persuasion is one thing. Knowing how to use them in the moments that matter? That’s what this workshop is for.
In this high-energy, in-person session, I’ll help your team apply the science of ethical influence to real business challenges. It’s not about hypotheticals— it’s hands-on, practical, and built around the conversations they’re already having. By the end of the workshop, your team will walk away with a tailored Influence Plan they can start using straight away.
What’s covered in the workshop?
- The 7 universal principles of persuasion— taught in a practical, relatable way
- When to use each principle, and how to activate or amplify it
- The psychology behind how people actually make decisions
- Group-based application of each principle to live business challenges
- A ready-to-use influence plan tailored to your team’s context
- Tools and frameworks to support real-world use
- A strong focus on ethical use— no manipulation, no empty promises
From the Cialdini Institute, to your team
As a Founding Member of the Cialdini Institute and a Certified Ethical Influence Coach, I’ve trained directly with Dr Robert Cialdini— the global authority on ethical persuasion.
That means I know how to make the science stick. You won’t just hear the theory— you’ll get practical, commercial insight from someone who’s used it and taught it in the real world.
Is this workshop right for your team?
I designed this for professionals who need to influence action, shift behaviour or drive decisions. It’s a great fit for:
- Teams across HR, Procurement, Sales, Marketing or Customer Service
- Organisations navigating change, growth, or internal resistance
- Leaders who want their teams to communicate more effectively
- Anyone who wants to sharpen how they move people to action — without pushing
If you want to see real influence in action — and not just talk about it — this is for you.
Delivery options
In-person interactive workshop
This is a live, interactive workshop delivered in person.
- Format and session length tailored to your team
- Delivered onsite or at a location of your choice
What my customers say
Martin provides practical tools and delivers content that is user friendly. His knowledge is
exceptional and combined with such great personal skills, it is such a pleasure to work with him. Highly recommend Martin if you are looking to upskill and increase your effectiveness.
Julie Smith – JCS Global Partners
Martin’s negotiation skills training met my brief perfectly. His insightful content and focus on practical application of the learning, kept the whole team engaged throughout the day.
Procurement Head of Category, Costa Coffee
Appreciated the collaboration between Adjust Consulting and you Martin. Your enthusiasm and expertise not only made it insightful but also showed how much fun procurement can be and how we can support and drive business in making impact for each Euro (or Pound) spent!
Wiebe Van Der Weerd – Partner, Adjust Consulting BV
Martin is passionate about what he does, has a clear understanding of his subject matter and is a great communicator. He is personable and makes sure all delegates get involved. His training is interactive, enjoyable and thought provoking, with relevant application to day to day business.
Kirran Saimbi – Scrivens Opticians and Hearing Care
What an engaging and insightful session that gave us so many ideas to negotiate in both our professional and personal lives! Thank you Martin, I will never agree to ‘Split the difference’ again!
Jo Milner – Student & Industry Engagement Coordinator Bournemouth University
Very engaging and clearly passionate. Very human and it was good trying to put some of the tools into context with our own business which helped make it relevant!
Phil Birch – Head of Supply Chain, Curaleaf International
Martin has not only given my team the tools and techniques to improve their Procurement capability, but he’s also given them the confidence they needed to engage more effectively with the business AND suppliers. His training is very practical and we’re already seeing great results, such as reduced costs, reduced supplier risk and better decision-making. The fact that he’s “been there and done it” sets him apart. I strongly recommend Martin.
Malcolm Timmins – Purchasing Director, JCB
I really enjoyed this session. The suggestions Martin gave were super helpful, I can use those immediately in my daily life. I was so impressed by the session design and engagements.
His interactions with us, Q&A, and breakout room practice made this training so fun. I highly recommend Martin.
Xiadi W – Medical Entomologist
Influence’ was truly inspiring and incredibly thought-provoking! Martin’s engaging delivery not only captivated our Procurement team but left us already brainstorming applications on the insightful content. I strongly recommend this course to those seeking a profound understanding of influence. Thank you Martin for the invaluable insights – it was a pleasure learning from you.
Eduardo Chrispim – Head of Procurement Excellence, BAT
Martin recently gave my team two superb training sessions on ethical influence. What we learnt will help us win new clients. Really good.
Chris Ridgway – Head of Business Space Lease advisory, Colliers International
Thank you Martin for a great training course and awesome day! It was a great pleasure to listen and learn from you – very inspirational and perfectly pitched. The team had a lot of fun and we will definitely put your tips and techniques to good use in upcoming negotiations!
Justin Haak – Group Vice President & Managing Director, Birkenstock Global Logistics
Martin gave some of our fundraising volunteers an inspiring and thought provoking session on the principles of ethical influence. We gained a valuable, science backed understanding of people’s motivations, the ways they make decisions, how small changes in presentation can radically change the outcome and practical knowledge of how to apply these insights in real world situations.
David Richmond-Coggan – Chairman, Christchurch and Bournemouth RNLI Fundraising Branch
Book the Ethical Influence Application Workshop for your team
If your team’s ready to influence more effectively— and do it in a way that’s ethical, practical and built for the real world, let’s get started. I’ll bring the tools, the structure and the energy to help them make it happen.