Cialdini Online Certified Practitioner
Official certification. Practical tools. Real influence..
Learn the science of ethical persuasion—straight from the source
If you want to get serious about ethical influence, this course is the gold standard. Developed by the Cialdini Institute and delivered online, it gives you a deep understanding of how people make decisions and how to apply the 7 principles of persuasion to move people towards you more effectively, more ethically, and with more confidence.
You’ll learn directly from Dr Robert Cialdini himself, through high-quality video content, real-world examples, and a structured pathway to certification.
And if you want extra support applying what you’ve learned, you can also add live coaching sessions with me to help make it stick in your real-world context.
What’s covered in the certification?
- 12 self-paced learning modules with Dr Cialdini
- 100+ short video lessons packed with real-life examples
- Access for 365 days
- Final exam and official Cialdini Certification
- Certificate signed by Dr Robert Cialdini
- 10 hours total time investment
- Rated 4.6/5 by over 22,000 learners worldwide
Is this certification right for you?
This certification is ideal for:
- Senior decision-makers and business leaders
- Procurement, sales, marketing and HR professionals
- Managers, coaches and consultants
- Anyone who needs to influence people effectively and ethically
- Individuals or teams looking for a deeper, more structured approach to persuasion
Whether you’re sharpening your own skills or upskilling your team, this course gives you the foundation, tools and credibility to use influence the right way.
Add personalised coaching to your certification
Want to go beyond the theory? You can add live coaching sessions with me to help you put your learning into action.
We’ll work together to apply the principles to your real business challenges — whether it’s influencing internal stakeholders, shaping external messaging, or solving team-specific influence problems.
You’ll get:
- 8 live facilitated coaching sessions with me
- Support on up to 4 live business influence challenges
- 1 practical application session
- A chance to learn by doing — not just listening
Contact me to tailor a coaching package to your goals.
Delivery options
Online practitioner
Certified Ethical Influence Practitioner – online only
Live virtual sessions
Coaching – delivered online over 8 x 1-hour sessions
What my customers say
Martin provides practical tools and delivers content that is user friendly. His knowledge is
exceptional and combined with such great personal skills, it is such a pleasure to work with him. Highly recommend Martin if you are looking to upskill and increase your effectiveness.
Julie Smith – JCS Global Partners
Martin’s negotiation skills training met my brief perfectly. His insightful content and focus on practical application of the learning, kept the whole team engaged throughout the day.
Procurement Head of Category, Costa Coffee
Appreciated the collaboration between Adjust Consulting and you Martin. Your enthusiasm and expertise not only made it insightful but also showed how much fun procurement can be and how we can support and drive business in making impact for each Euro (or Pound) spent!
Wiebe Van Der Weerd – Partner, Adjust Consulting BV
Martin is passionate about what he does, has a clear understanding of his subject matter and is a great communicator. He is personable and makes sure all delegates get involved. His training is interactive, enjoyable and thought provoking, with relevant application to day to day business.
Kirran Saimbi – Scrivens Opticians and Hearing Care
What an engaging and insightful session that gave us so many ideas to negotiate in both our professional and personal lives! Thank you Martin, I will never agree to ‘Split the difference’ again!
Jo Milner – Student & Industry Engagement Coordinator Bournemouth University
Very engaging and clearly passionate. Very human and it was good trying to put some of the tools into context with our own business which helped make it relevant!
Phil Birch – Head of Supply Chain, Curaleaf International
Martin has not only given my team the tools and techniques to improve their Procurement capability, but he’s also given them the confidence they needed to engage more effectively with the business AND suppliers. His training is very practical and we’re already seeing great results, such as reduced costs, reduced supplier risk and better decision-making. The fact that he’s “been there and done it” sets him apart. I strongly recommend Martin.
Malcolm Timmins – Purchasing Director, JCB
I really enjoyed this session. The suggestions Martin gave were super helpful, I can use those immediately in my daily life. I was so impressed by the session design and engagements.
His interactions with us, Q&A, and breakout room practice made this training so fun. I highly recommend Martin.
Xiadi W – Medical Entomologist
Influence’ was truly inspiring and incredibly thought-provoking! Martin’s engaging delivery not only captivated our Procurement team but left us already brainstorming applications on the insightful content. I strongly recommend this course to those seeking a profound understanding of influence. Thank you Martin for the invaluable insights – it was a pleasure learning from you.
Eduardo Chrispim – Head of Procurement Excellence, BAT
Martin recently gave my team two superb training sessions on ethical influence. What we learnt will help us win new clients. Really good.
Chris Ridgway – Head of Business Space Lease advisory, Colliers International
Thank you Martin for a great training course and awesome day! It was a great pleasure to listen and learn from you – very inspirational and perfectly pitched. The team had a lot of fun and we will definitely put your tips and techniques to good use in upcoming negotiations!
Justin Haak – Group Vice President & Managing Director, Birkenstock Global Logistics
Martin gave some of our fundraising volunteers an inspiring and thought provoking session on the principles of ethical influence. We gained a valuable, science backed understanding of people’s motivations, the ways they make decisions, how small changes in presentation can radically change the outcome and practical knowledge of how to apply these insights in real world situations.
David Richmond-Coggan – Chairman, Christchurch and Bournemouth RNLI Fundraising Branch
Enrol in the Cialdini Practitioner training today
Ready to turn world-class influence theory into practical results? Whether you’re enrolling individually or for your team, this course gives you the knowledge, structure and support to do it ethically—and effectively.