About

I’ve spent over 25 years in senior roles across procurement, supply chain and relationship management— navigating complex deals, managing major suppliers, and leading supply chain teams in global blue-chip organisations. I’ve negotiated across industries, borders and cultures, and I’ve seen what works (and what doesn’t) when the pressure’s on and the stakes are high.

Along the way, I became fascinated by the psychology behind influence— not just what people say, but why people say yes. That led me to become a Certified Ethical Influence Coach with the world-renowned Cialdini Institute, where I’ve had the privilege of learning directly from Dr Robert Cialdini— the leading global authority on persuasion. Today, I’m proud to be the only Cialdini-certified coach in the world who specialises in Procurement.

I also teach thousands of professionals via LinkedIn Learning and Udemy, and I partner with respected organisations like Positive Purchasing and the Purchasing & Procurement Centre to bring practical, engaging training to commercial teams across the globe.

But credentials aside— I’m a firm believer that training should be energising, not exhausting. That’s why I keep things clear, practical, engaging, and (when appropriate) fun. I bring commercial credibility, behavioural science, and a straight-talking approach— so that your team walks away not just inspired, but equipped.

When I’m not training, you’ll usually find me reading, staying active, sailing, following the rugby, or spending time with good people.