I'm Martin John
Your trainer in negotiation, procurement, and ethical persuasion
Training that’s trusted by global teams, grounded in commercial reality, and delivered by someone who’s been in the room, not just studied it.
50,452
students on LinkedIn alone
4.7/5 rating
from 2,093 reviews
Flexible training
virtual or face-to-face
Gain the tools, tactics and the confidence to use them
For over 25 years [only 3 years, so perhaps we use my 25 years in industry as an authority lever], I’ve helped smart professionals get sharper where it matters most— in the conversations that shape deals, drive decisions, and influence outcomes. This isn’t theory for theory’s sake. My training is practical, punchy, and proven to stick. Built for real-world impact, not just good intentions.
Whether you’re managing suppliers, closing complex deals, or looking to influence without the hard sell, I’ll give you the tools, templates, and confidence to do it better.
More clarity. More confidence. More results (minus the boring slides!).
Train smart. Achieve more.
Procurement
Procurement done well is a commercial advantage— not just a process. I’ll help your team think bigger, manage suppliers better, and unlock value where others miss it. Smart tools, sharper thinking, and real-world application.
Negotiation
More impact . Less “winging it”. Learn a structured approach that works, grow value , and get results— without harming your relationship. Structured, strategic, and refreshingly practical.
Persuasion
Ethical persuasion isn’t a soft skill— it’s a success skill. Discover how decisions are really made and how to apply the science of persuasion to get more buy-in, more action, and more ‘yes’— without the hard sell.
Trusted by
A bit about me
I’m not a training company. I’m a trainer— and you’ll work directly with me. With 25+ years in negotiation, procurement and ethical persuasion, I’ve helped professionals around the world sharpen their skills and get better results from the conversations that matter most. I bring energy, clarity, and a straight-to-the-point approach — plus the distinction of being the only Cialdini-certified coach in the world specialising in Procurement.
Want to know the full story?
Our Partners
You’re leading a team that:
- Needs to negotiate better, not just harder
- Wants to select and manage suppliers more strategically
- Is great technically, but could think more commercially
- Has influence in their role— but could benefit from knowing how influence really works
- Doesn’t have time for overly padded training that’s forgotten by Friday
- Values practical skills, real-world application, and measurable results
If that sounds familiar, you’re in the right place.
Choose your focus
Negotiation, Procurement, or Persuasion — or all three. We’ll tailor the content to your team’s needs and commercial context.
Pick your format
In-person, virtual, bite-sized or full-day — training is delivered in a way that works for your team’s schedule, not the other way around.
Make it stick
Walk away with practical tools, templates and techniques your team will actually use — plus optional follow-ups and refreshers and deep-dive reviews to embed the learning.
The real value
Bigger thinking
This isn’t just skills training. It helps your team think commercially, make smarter decisions, and add more value where it counts.
Fast ROI
Short, sharp sessions that deliver serious impact — without blowing your time, budget, or team’s attention span.
Tangible takeaways
You’ll walk away with practical templates, planning frameworks and techniques you’ll actually use — not just admire in theory.
Lasting impact
The learning doesn’t stop when the session ends. Follow-ups, refreshers and practical tools help lock in lasting behaviour change.
What my customers say
Martin provides practical tools and delivers content that is user friendly. His knowledge is
exceptional and combined with such great personal skills, it is such a pleasure to work with him. Highly recommend Martin if you are looking to upskill and increase your effectiveness.
Julie Smith – JCS Global Partners
Martin’s negotiation skills training met my brief perfectly. His insightful content and focus on practical application of the learning, kept the whole team engaged throughout the day.
Procurement Head of Category, Costa Coffee
Appreciated the collaboration between Adjust Consulting and you Martin. Your enthusiasm and expertise not only made it insightful but also showed how much fun procurement can be and how we can support and drive business in making impact for each Euro (or Pound) spent!
Wiebe Van Der Weerd – Partner, Adjust Consulting BV
Martin is passionate about what he does, has a clear understanding of his subject matter and is a great communicator. He is personable and makes sure all delegates get involved. His training is interactive, enjoyable and thought provoking, with relevant application to day to day business.
Kirran Saimbi – Scrivens Opticians and Hearing Care
What an engaging and insightful session that gave us so many ideas to negotiate in both our professional and personal lives! Thank you Martin, I will never agree to ‘Split the difference’ again!
Jo Milner – Student & Industry Engagement Coordinator Bournemouth University
Very engaging and clearly passionate. Very human and it was good trying to put some of the tools into context with our own business which helped make it relevant!
Phil Birch – Head of Supply Chain, Curaleaf International
Martin has not only given my team the tools and techniques to improve their Procurement capability, but he’s also given them the confidence they needed to engage more effectively with the business AND suppliers. His training is very practical and we’re already seeing great results, such as reduced costs, reduced supplier risk and better decision-making. The fact that he’s “been there and done it” sets him apart. I strongly recommend Martin.
Malcolm Timmins – Purchasing Director, JCB
I really enjoyed this session. The suggestions Martin gave were super helpful, I can use those immediately in my daily life. I was so impressed by the session design and engagements.
His interactions with us, Q&A, and breakout room practice made this training so fun. I highly recommend Martin.
Xiadi W – Medical Entomologist
Influence’ was truly inspiring and incredibly thought-provoking! Martin’s engaging delivery not only captivated our Procurement team but left us already brainstorming applications on the insightful content. I strongly recommend this course to those seeking a profound understanding of influence. Thank you Martin for the invaluable insights – it was a pleasure learning from you.
Eduardo Chrispim – Head of Procurement Excellence, BAT
Martin recently gave my team two superb training sessions on ethical influence. What we learnt will help us win new clients. Really good.
Chris Ridgway – Head of Business Space Lease advisory, Colliers International
Thank you Martin for a great training course and awesome day! It was a great pleasure to listen and learn from you – very inspirational and perfectly pitched. The team had a lot of fun and we will definitely put your tips and techniques to good use in upcoming negotiations!
Justin Haak – Group Vice President & Managing Director, Birkenstock Global Logistics
Martin gave some of our fundraising volunteers an inspiring and thought provoking session on the principles of ethical influence. We gained a valuable, science backed understanding of people’s motivations, the ways they make decisions, how small changes in presentation can radically change the outcome and practical knowledge of how to apply these insights in real world situations.
David Richmond-Coggan – Chairman, Christchurch and Bournemouth RNLI Fundraising Branch
Learn the skills behind better deals, decisions, and outcomes
Most people wing it in high-stakes negotiations — and leave value on the table without realising it. But with the right tools and training, your team can show up sharper, speak with confidence, and influence outcomes that stick. This isn’t abstract or padded— it’s practical, energising learning that changes how people work, lead, and communicate.
If that’s what you’re after, let’s get started.
